Successful publicity and marketing initiatives utilize a mix of communication strategies. In developing campaigns that reflect our client’s objectives we develop unique and customized programs that will achieve our client’s goals. We do not believe in a one-size fits all cookie-cutter approach. We believe in developing a comprehensive and strategic approach that will bring our clients success for we believe we only succeed when our client succeeds. Learn more about our breadth of services:

MEDIA RELATIONS

Traditional media remains a primary source of news for millions and has expanded from simply print and broadcast outlets to online publications. Strategic Vision PR Group team takes a strategic approach to media relations. We identify the most newsworthy angles for our clients and work with the outlet that is most likely to generate coverage and achieve our client’s ultimate PR goals.

Among our services:

- Strategy development

- Media segmentation and prioritization, including list development

- Editorial calendar research

- Media angle identification

- Media material development, such as press releases, bylined articles and press kits

- Spokesperson identification and training

- Media list development

- Ongoing media outreach and pitching

- Media training

- Press conferences

- Traditional, satellite and radio media tours

- Media monitoring and reporting

- Editorial board meetings

CRISIS COMMUNICATIONS AND MANAGEMENT

A crisis can come in any form or shape and often happens without warning. The greatest mistake that most individuals, businesses and organizations make is not having a basic crisis communications plan in place. The first 72 hours of any crisis are critical and if you are not proactive in getting your message out, the media and others will set the narrative and you will suffer the consequences.

When working with our clients to develop crisis communications plans, we ensure a comprehensive approach.

Among our services:

- Identifying a potential crisis and conducting a vulnerability study

- Identifying primary and secondary spokespersons and other members of the crisis communications team

- Developing a crisis communications strategy

- Identifying all key audiences, should a crisis hit

- Crisis message and management

- Post-crisis strategy

COMMUNITY RELATIONS

Forging ties within the community is a key component of any public relations campaign, as well as good business sense. A comprehensive community relations strategy makes employees proud to work for you and customers proud to do business with you. And by promoting your involvement with a good cause, you are not only making that cause stronger – you are helping to educate the public about their work.

We have helped our clients develop, initiate and strengthen community and philanthropic ties by developing relationships – as well as expanding awareness through social media, traditional media, internal communications, awards ceremonies, fundraising and educational initiatives.

BRANDING

Are you launching a new brand, evolving a long-standing brand strategy or seeking a new creative strategy? If so, you need to remember that today it is about telling the right story and creating a cohesive and recognizable image for your company. We work with you to create a unique brand that will engage your audience.

Among  our services:

- Brand strategy

- Naming

- Brand positioning

- Mission statements and core values

- Story development

- Logos

- Trade show support

- Collateral materials

- Website development

SOCIAL MEDIA CAMPAIGNS

Social media impacts everything in today’s world. It has enhanced our ability to chat, influence opinion, build awareness and engage audiences. For businesses, just having a social media presence is not enough. You need to know what social media outlets will maximize results for you in reaching your audiences and work with your overall marketing and public relations campaigns. Remember, social media is unique in that it is conversational, immediate, authentic and participatory. That is why your social media campaign needs to be unique.

Among our services:

- Social media research analysis

- Social media strategy

- Development and maintenance of social media outlets, including content

- Campaign strategy and implementation

- Social media training

- Social media result analysis

BLOGGER ENGAGEMENT

There are more than 70 million blogs worldwide. Mention on a blog can reach more people than traditional media. A positive review of a product or service on a blog often has a greater consumer impact than millions spent on traditional advertising. Our team is skilled at reaching out to bloggers to build strategic relationships between brands and influencers across the blogosphere, from consumer to business to technology to trade blogs. These relationships mean our clients stand out and reach more than 345 million blog readers.

PRODUCT LAUNCHES

One of the major mistakes that many companies make is launching a new product with little or no planning or public relations. Many products fail because their parent companies did not create enough buzz and anticipation prior to their launch. We work months before the launch of a new product to ensure that anticipation is built for the product and that it receives enough coverage before it is officially launched so consumers not only are engaged but also are ready to buy.

Among our services:

- Planning strategies

- Blogger outreach

- Influencer outreach

- Celebrity endorsements

- Product reviews

- Media placements

TRADE SHOW STRATEGY AND IMPLEMENTATION

Trade shows are key components for business development and a public relations campaign. We help clients better market themselves to attendees before, during and after the show, and we can help you measure the impact that your presence had at the show. We will work with you to develop an overall strategy for each trade show that includes targeting attendees, media relations, social media, exhibit design, and exhibit support.

SPEAKING ENGAGEMENTS

Speaking engagements are key to building brand identity, telling a corporate story and engaging potential clients. Our team will work with you to identify key audiences for your message and to place you before them. We will help you draft your speech and train you how to deliver it. We work to place our clients as keynote speakers, roundtable panelists and breakout speakers.

CREATIVE/GRAPHIC DESIGN

Today, it as much as about appearance as it is substance. Today’s consumers respond to the visual. Our team knows how to create the visual effect that you need to support your image and brand.

Among our services:

- Web design

- Logo development

- Collateral materials

MARKET RESEARCH/SURVEYS

Market research plays a critical role in branding, product launches and business development. It gives a company insight into what their audience desires and what messages they might respond to during a campaign. It also lets a company know if their assumptions about the market and their audiences are correct or not.

Among our services:

- Surveys (phone, internet, in-person)

- Focus groups

- In-depth interviews

- Roundtables

- Analysis

SPECIAL EVENTS

From open houses to forums to seminars, many of our clients hold or take part in special events. We work with you in developing a strategy for the event and then executing that strategy so you can maximize your time and efforts at the event.

Among our services:

- Creative concepts

- Venue identification – including cost comparison based upon your budget

- Event branding

- Sponsor facilitation

- Speaker identification

- Attendee lists

- Promotion through relevant organizations

- Print invitations

- Email invitations and follow-up

- Follow-up calls to facilitate awareness and attendance

- RSVP process

- Event agenda

- Event collateral

- Premium items and/or guest bags

- Staging (audio, lighting, banners and brand integration)

- Photography

- Run-of-show

- On-site management

- Media relations and social media support

- Placement on area calendar listings

- Post-event evaluation and strategy

VELOCITY PR PROGRAM

The program provides traditional public relations, social media and branding services at an accelerated pace. The program was established to meet the needs of emerging companies so they can acquire the attention of investors, industry insiders and the general public. With this program we offer reduced costs in return for a small equity stake in the company.